What’s the difference? We thought you’d never ask!
Features are characteristics of what you offer. Benefits are what the customers gets from those characteristics. For some reason, it’s a lot harder for most of us to think of benefits, so you can start by making a list of features, then determine the benefit the customer will get from them. Here are some examples:
Feature - Highly trained, professional crew
Benefit - You don’t have to worry about a mess in your home!
Feature – Virtually perfect parts retention on our conveyors
Benefit – No down time chasing stray parts! Few parts damaged!
Feature – Ten years’ experience in the digital marketing business
Benefit – No time or money wasted on marketing that doesn’t work!
Tell your customers how they’ll benefit so they feel an emotional connection to what you can deliver. Later, if they care, you can tell them about how you do it, and what you do that’s special or different.
So, What’s the Next Step?
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