Tuesday, October 4, 2016

Challenge: Talk About Your Benefits, Not Features.

If you’re up to the challenge, we invite you to try a trick for online marketing and website design that many don’t know about: Talk about benefits, not features!

What’s the difference? We thought you’d never ask!
Website Design Ann Arbor

Features are characteristics of what you offer. Benefits are what the customers gets from those characteristics. For some reason, it’s a lot harder for most of us to think of benefits, so you can start by making a list of features, then determine the benefit the customer will get from them. Here are some examples:
Feature - Highly trained, professional crew       
Benefit - You don’t have to worry about a mess in your home!

Feature – Virtually perfect parts retention on our conveyors       
Benefit – No down time chasing stray parts! Few parts damaged!

Feature – Ten years’ experience in the digital marketing business       
Benefit – No time or money wasted on marketing that doesn’t work!

Tell your customers how they’ll benefit so they feel an emotional connection to what you can deliver. Later, if they care, you can tell them about how you do it, and what you do that’s special or different.

So, What’s the Next Step?

Sign up today for our Black Belt SEO Tips & News! You’ll learn about the truth about online marketing and website design in Ann Arbor and how you can make it work for your business. Get started today!

Tuesday, September 20, 2016

The Truth About Online Marketing!

When online marketing is done properly, you can kick it up to a whole new level. Today we’re gonna remind you of one of the most important – and most often ignored – “musts” of reaching your potential clients with a compelling message: make it about them!

Don’t WE all over yourself!

website design ann arbor
Your customers have needs and problems that you can solve in your own unique way. The road to your success is paved with pages of online content that address their needs and problems... not necessarily your qualifications. It doesn’t seem to matter how much data is out there showing that marketing works better when it describes a solution from the customer’s point of view, businesses (and even a lot of “professional” marketers) keep advertising with “WE are great, just ask us!”

Your content should be customer-centered – make sure what your posts are about them! Here’s a helpful way to get started down the right path – when you sit down to write content, ask yourself:

“What are the pains and problems of my potential customers that I can solve?”

After you have your list, identify a few of the top problems and imagine what a happy customer would say to someone after you solve them. Write it in their words, not yours.

To learn more about the truth about online marketing and website design in Ann Arbor, sign up for our Black Belt SEO Tips & News!

Wednesday, August 31, 2016

How Will the New Adwords Format Affect Engagement?

Here is the real deal from your friendly black belt SEO experts at SEO Ann Arbor. When done properly, this stuff really works!

How will this affect engagement?

Higher Click Through Rate! In theory, more information will allow you to tailor your ads to better appeal to the right customers, giving you a higher click through rate.

Better engagement! Those visitors who read your longer ads should have a better idea of what you offer. That means more of them should stay longer, leading to great awareness, leads, and sale. Keep in mind, however, there will always be a percentage of web visitors who click without reading carefully. They’ll click away quickly ... so you aren’t ever likely to see a zero bounce rate.

To learn more about how the new Adwords format will affect you, sign up for our Black Belt SEO Tips & News! 

Friday, August 26, 2016

How Can You Find a Trusted Roofing Contractor in Ann Arbor?

Is your roof getting older?

Are you concerned about leaks or damaged shingles?

Do you worry about what might happen to your home this winter?

You’re not alone! Your roof protects your home and your furniture from rain, snow and wind. But lots of people worry that they’ll call a roofing contractor who doesn’t show up on time, or who does low quality work. Why take this chance?

Missing, curling, or discolored shingles may show that your roof is failing. Even with no inside your home, your roof could be leaking, causing damage to the plywood deck, framing, or insulation. It doesn’t take long for water to cause expensive damage or even mold inside your attic. Many older roofs are not properly ventilated and lack proper ice and water protection. Poor ventilation, poor ice and water protection and poor attic insulation could cause your roof to fail!

If you're looking for a trustworthy roofing contractor in Ann Arbor, call Wilderness Construction for a free no-obligation roof evaluation. Their roofing expert will come to your home, do a careful inspection, and give you a free written evaluation.

“I hired Wilderness Construction to finish the basement in a house we're renovating. They were timely, courteous, and did great work! I liked their work so much, I hired them to do replacement windows, floors, and the roof!” – Nick S.

As the most trusted roofing contractor in Ann Arbor, Wilderness offers great brands like Atlas, Owens Corning, and Tamko. Your house could be the best protected, best looking home in your neighborhood!

Contact them to find out how they can help with all your roofing needs. Don’t let worry about your roof spoil your mood this winter!

Tuesday, August 23, 2016

Facebook Advertising: It's as Easy as 1, 2, 3!

We’ve worked with a lot of great clients over the years. But for some, the concern about paying for online ads can be significant. We’ve listened, and some of the issues clients have mentioned to us are things like:

“Will I be able to actually reach potential customers?”
“Can I tell if the ads are actually working?”

Or sometimes just really simple questions like:

“How can I be sure not to spend too much?”

Concerns about Whether Pay-Per-Click Works?

Many of the clients who joined us started out with these worries or other concerns about starting to use pay-per-click ads. Our guess is that it would be helpful if you could have some reassurances so you could make sure the risk is minimized and your chances of success are maximized.

To learn more about SEO Ann Arbor's Facebook Advertising success stories and how we can help you, visit seoannarbor.com

Wednesday, July 20, 2016

Want More Business Next Season? Get Started Now!

Is your business seasonal?

Are there peaks and valleys in the demand for your products or services?

Do you sometimes wish next season would be better than this one?

Do you secretly wonder if your website design is helping or hurting you this holiday season?

These variations or changes in demand are pretty common in the businesses we work with. We get a few calls each month from potential clients who say, "this year (or season, or product cycle) is just not as good as I hoped it would be!" We spend some time digging in, getting to know what they do, and we often check out what kind of competition they have on the internet.

The most savvy clients understand that it takes time to build your online presence so that it's firing on all cylinders when the demand is there. In fact, most clients probably understand that, but it's top of mind when the season is happening and they're not getting the business they want.

The problem come when they call us and say, "I need a new website right away!" Or, "I need a powerful social media presence today!" 

Sadly, it just doesn't work that way. If we get a call from a potential client in the middle of construction season hoping we can get them a ton of business immediately, we often have to let them down gently. We offer to do everything we can, but we simply can't guarantee overnight success. Website design takes time. Claiming blogs and social media platforms, then building a robust presence there, takes time. There is so much competition for most topics on the internet that it takes time to show Google that you're worth paying attention to.

And even after we've launched their new website design and all the associated platforms, it can take time to steer the ship ... to understand how people are searching for products and services like theirs and make the appropriate adjustments to the content and keywords.

We love helping people succeed, and when all the pieces are in place our work can make a profound difference to the awareness and leads that come in. But the real answer to "when is the best time to prepare my internet presence for next season?" is almost always, "right now!"

That way, we can work with you to make sure we're helping you get yourself out there, authentically and abundantly, so when the demand happens again, you're the one people look to for answers!

Tuesday, July 5, 2016

We Love Our Clients - Muller Law Firm!

Are you searching for a bill collector in Michigan?
Are you having trouble getting your invoices paid? 
Is your business in trouble because of clients not paying their invoices?
We recommend Muller, Muller, Richmond, Harms & Myers, P.C.! Their collection firm was built on the values of integrity, fairness, honesty and respect. As one of Michigan’s leading collections firms, their attorneys have successfully handled debt collection in Michigan involving everything from retail to business debts and from the simplest to the most complex post judgment recoveries. 
Muller Law Firm can help you and your business get back on track and stop wasting time tracking down debtors. They handle all debt collection services for all industries, including:
1.    Manufacturing
2.    Financial services
3.    Insurance
4.    Advertising
5.    Information technology
6.    Communications — including line and equipment destruction cases
7.    Lenders of all types — secured and unsecured
8.    Credit grantors

Hire The Best Bill Collectors in Michigan! 
If you’re starting to think you won’t get paid at all, it’s time to hire a billcollector in Michigan to help! They’ll spend time tracking down your debtors to make sure you get paid so you don’t have to!

For more than five decades, the law firm of Muller, Muller, Richmond, Harms & Myers, P.C., has been servicing clients from all around the world. Contact them today to find out how they can help you!